18 Sept 2025
Eva Group has unveiled Urja Platinum, a premium cattle feed formulated specifically for high-yield dairy animals producing more than 25 litres of milk per day. The launch event, attended by senior government officials and industry stakeholders, marked a major advancement in India’s dairy nutrition landscape.
Announcing the product, Jitendra B. Singh, COO of Eva Group, highlighted its scientific formulation designed to meet the evolving nutritional requirements of genetically superior, high-milk-yielding cattle. Urja Platinum combines high-quality protein, balanced minerals, and essential vitamins to enhance feed efficiency and productivity.
“The formulation is based on extensive field insights and reflects the growing trend of data-driven dairy nutrition,” Singh said, emphasizing its role in boosting farmer profitability.
The launch drew participation from prominent officials including Shri Amit Ghosh, Principal Secretary, Animal Husbandry and Dairy Development Department, Government of Uttar Pradesh, and Shri Avneesh Singh, Member of Legislative Council, underscoring the importance of private sector innovation in strengthening India’s dairy ecosystem.
As Uttar Pradesh remains the country’s leading milk producer, Urja Platinum is expected to support the state’s transition toward precision feeding and modern farm management practices. Eva Group also announced plans to expand distribution to other major dairy-producing states such as Punjab, Haryana, and Maharashtra.
The presence of Managing Director Navneet Ghidia, Director Priyanka Ghidia, and other senior leaders reflected the company’s long-term commitment to technical training, ongoing research, and close engagement with dairy farmers. The launch of Urja Platinum signals Eva Group’s strategy to provide high-performance feed solutions aligned with the demands of India’s modern dairy industry.